July 2012
1 post
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April 2012
1 post
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“The humor is leaking out of my eyeballs”
– Ryan Cowlick, formerly known as Ryan Berkness, COO of Source Media…after crying and laughing so hard from his own joke.
March 2012
5 posts
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Social Media boosting Economy in Iceland →
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THE SECRETS to Pinterest's success
Pinterest. A startup wonder.
How did NYU’s Ben Silbermann and Evan Sharp create such a success with this seemingly simple idea/venture?
According to Pinterest’s FIRST investor, Brian Cohen, he attributes the startup’s success to a few things:
1. Listening. Silbermann and Sharp were smart enough to listen and consult the advice and wisdom of their older and wiser investors.
...
Council Created to Regulate Aggregation, Bloggers →
Information hits the Web and just like that the news spreads like fire. Stories are frantically re-reported and some are missing an important detail — attribution. David Carr, media reporter for The New York Times, wrote an article on Monday about a group of editors who plan to establish guid…
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Did you know?
Multitasking may actually be hindering your success in business (or personal).
The Clincher:
Research has found that interrupting your mental flow by doing something like checking your e-mail while you are performing a creative project is actually lowering your IQ by as much as 10 points!
That’s the same as not sleeping for 36 hours, and is twice as bad for your brain as smoking...
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February 2012
16 posts
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E-mail Faux Pas - How To Optimize Your Campaign
E-mail marketing is certainly NOT a thing of the past.
In fact, it’s still found to be the number one marketing effort made by big businesses.
Here’s some advice on how to make those e-mails more successful at grabbing the attention of your potential audience, who are bombarded by an average of 247 e-mails PER DAY.
Words to utilize:
-Apply & Utilize [in the subject line]
...
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FINALLY - A LinkedIn "Follow" button
LinkedIn “Follow” buttons are now available for company’s to include on their websites. By choosing to follow the company on Linkedin, company updates will then automatically show up on their LinkedIn feeds.
It’s about time!
Read more, here.
-Ryan, COO of Source Media
Khalilah Site: 8 Strategies for Launching a Brand... →
khalilahsite:
_Charles Nicholls is an expert in ecommerce, web analytics, social media marketing and online buyer behavior. He is also founder and chief strategy officer at shopping cart recovery company SeeWhy. You can follow Charles on Twitter @webconversion and read his blog._
Many marketers have heard of
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Pinterest & your business - step back
Pinterest - the latest social media buzz word.
If you are a business person, trying to stay involved and up-to-date with social media, you may have been hearing about the new uber-popular site and wondering what it’s all about.
Pinterest is essentially a collection of online idea/inspiration boards. It’s a bookmarking tool where users “pin” items they found online and...
A Who's Who of Social Media
infographaholic:
Source: Daze Info
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Commentary: Bending the e-mail marketing rules
E-mail marketing is important. Maybe the “standard” rules you’ve been taught, aren’t making you as successful as you could be.
Sometimes, you just need to break the rules.
#1 The Subject Line:
Industry standard: Reveal the e-mail content in the subject line.
Think again: “Advice on how to be successful in sales” isn’t necessarily very...
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INFOGRAPHIC: Flash Sales Triple Facebook Fan...
79% off Facebook fans EXPECT special deals.
facebookbusiness:
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“You know what I wanna do? Get one of those long red carpets and say it’s a...”
– Ryan Berkness, COO of Source Media, before his daily magic carpet ride of stress in the office.
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Stock
How many of you plan on buying stock in Facebook?
Here’s the deal
Here’s how to get involved, before the masses
Here’s the “don’t buy” argument
Here’s the “buy immediately” argument
What do you think? Will your business, or you personally, be getting involved?
-Gabby, Editor at Source Media
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Clever new iPhone Siri video ad →
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Infographic: clueless brands
According to THIS article & infographic:
95% of wall posts are not answered by brands.
Our advice - don’t bother making a Facebook page if you aren’t going to spend any time monitoring it. If a customer is ignored, they likely won’t try to find information in other ways. They’ll find a brand who will respond.
-Gabby, Editor at Source Media
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“I think I just felt a hint of embarrassment. No, that’s just because...”
– Ryan Berkness, COO of Source Media, after realizing something he had said/done landed on the Internet (again. Thanks to his employees.)
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Recruiting Woes? Problem Solved.
[Is your team lacking the talent you need? How do you find the perfect person for your open position(s) without spending hours upon hours weeding through irrelevant resumes? Most business-owners (especially small businesses) don’t have this extra time. How do you solve your recruiting woes in an easy way?]
Use social media.
If you don’t have the time or money to hire a recruiter to...
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E-mail marketing slump - CURE
[E-mail is a fairly simple way of spreading news and promotions to your customers, especially if you don’t have time for much else. But, is it even working? As far as you can tell, there hasn’t been much tangible ROI. Some of your contacts are unsubscribing and others aren’t even opening the e-mails. So how do you keep them interested? Or do you stop altogether?]
Don’t...
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“She’ll be like ‘to be or not to be!?” and i’ll be like,...”
– Ryan Berkness, COO, explaining why he’ll have so much in common with a theater director.
January 2012
30 posts
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Custom QR: a fun way to turn your URL into...
cardiopanda:
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TUMBLR WORLD - What's your advice?
We’ve been offering training classes here at Source Media for the past few months, and this month are incorporating Blogging for Beginners and Blogging for Business classes as well!
This is where you come in.
As we’re putting the finishing touches are the material, which will all be featured in a collective social media e-book (coming soon), we want YOUR input.
Nobody knows...
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Freedom to Tweet
It seems Twitter is taking part in a little bit of censorship on its own website, after expressing different views in the past.
Twitter has announced it will now be able to block certain tweets/twitter accounts for people in some countries, but make that content still available for the rest of the world to see.
Perhaps the most interesting twist on this story is the fact that the massive...
ooomf Blog: How Small Businesses Are Using Social... →
ooomf:
Ever wonder which social media networks small business owners prefer to use and find most effective?
Well, we created a little infographic to share the results of a survey that included the responses of 1,972 business owners and employees from companies that have 25 or less employees. The results…
Digital Spark Marketing: Ways to #lose a #customer... →
digitalspark:
The future of communication between companies and their customers is moving to social media.
So what happens when a business ignores your feedback and complaints on social media?
The results of a recent consumer survey show sentiments and expectations concerning interactions with companies on…
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Short Attention Spans - YouTube problems
Youtube just keeps on growing. Just since 48 hours of video in a minute, recorded in May, there are now 60 hours of video uploaded per minute.
There are 4 billion online videos watched every day.
But very often, users will watch a video or two and leave the website entirely.
Is your business making an effort to develop a YouTube presence? If so, these stats may be discouraging. Your goal is...
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“I’m really sorry…it’s really hard to be an adult.”
– Ryan Berkness, COO of Source Media, apologizing for something.
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QR Code logins
If there’s one bit of technology we’ve run with as a company, it’s QR codes. We make them and include them on every business card we create for clients.
Now, in case you missed it, Gmail is testing a way for QR codes to keep your information/e-mail account safe as you access from insecure places like public computers. They are testing a way for you to use a QR code to login to...
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SOPA - Tell us what you think. Comment, share. →
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Outbound marketing - OUT
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“What’s Randi’s name….RANDI!”
– Ryan Berkness, COO of Source Media.
Facebook Campaign for 'Bald Barbie' Gains Steam →
A Facebook Page petitioning Mattel to create a bald Barbie doll has amassed a significant following in a few short weeks. The campaign hopes to show girls who’ve lost their hair due to cancer treatments, alopecia or trichotillomania that bald can beautiful. The page has garnered nearly 40,000…
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“Which sentence is the first one?”
– Ryan Berkness, COO of Source Media, going over a booklet with the editor.
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“I’m the dog that always gets kicked at the office.”
– Ryan Berkness, COO of Source Media, after being bothered all morning long. On a Friday.
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Want to get educated? →
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Google+ followers
A snippet from a great article found on the Social Media Examiner:
—————
“How to Get More Google+ Followers:
So now that you can see the benefits of having people follow you on Google+, you will probably want to grow your Google+ following. The best ways to do this are as follows.
Leverage your current following on other social networks by sharing your...
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Advice for digital marketing
This Mashable article outlines the
5 Best Practices for Digital Marketers in 2012
Great advice:
“Key terms such as “football” and “Valentine’s Day” are sure to be hot tickets in the weeks to come. Act fast, and the keywords will do the work for you. Have a smart contextual plan at the core of your strategy, and you’ll help your brand gain ownership of its voice around the web.”
This...
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“I’ve discovered if I’m in a room when there’s no people in...”
– Ryan Berkness, COO of Source Media, trying to explain his life to his employees.
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Social media & BUYERS
Don’t think all of your efforts online will ever pay off? Or maybe you haven’t put any effort in for the same reason.
“What’s the point? No one is going to buy my product/invest in my service just because I’m posting nonsense on Facebook.”
About six in 10 (59%) online shoppers say user-generated customer product reviews have a significant or good impact on...
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“Oh ye of little doubt.”
– Ryan Berkness, COO of Source Media while trying to apparently inspire his employees.
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We always say - thou shalt not spam. →
ericwhelan:
Some organisations just don’t get how Twitter works. It’s a place for conversation, not a place for spamming and this is why it has grown to level that it has. A few months back, I wrote a very short post on how not to engage your new followers on Twitter, but it’s not just new followers that…
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Training Classes →
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HOW COKE'S 7-ELEVEN SOCIAL MEDIA CAMPAIGN ETCHES... →
velvetprg:
When Coca-Cola introduced the “Always Coca-Cola” ad campaign in 1993, the ads were a revelation.
They included innovative computer animations, and used various likability factors such as music and humour to give consumers no other option but to pay a great amount of attention to them…
6 Tips For Building a High Quality Blog Following →
Shane Snow is a New York-based tech journalist and co-founder of Contently.com, a marketplace for brand publishers and journalists. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog …
