“You’re more influential than you think.”
In 2010, Fast Company launched a project that turned out to be extremely insightful. The point of the project was to measure influence based on how many visitors you could send to their website. When you clicked a button to share the link with your Twitter friends, the tweet that auto-populated included the text “You’re more influential than you think.”
Wouldn’t you click the link?
Proof that personalization goes a long way. Take this project into consideration the next time you post on Twitter or want to direct your followers somewhere.
-Gabby, Editor at Source Media