Check out this infographic - more on the science of social timing in social media.
-Ryan, COO of Source Media
FINALLY - A LinkedIn “Follow” button
LinkedIn “Follow” buttons are now available for company’s to include on their websites. By choosing to follow the company on Linkedin, company updates will then automatically show up on their LinkedIn feeds.
It’s about time!
Read more, here.
-Ryan, COO of Source Media
Pinterest & your business - step back
Pinterest - the latest social media buzz word.
If you are a business person, trying to stay involved and up-to-date with social media, you may have been hearing about the new uber-popular site and wondering what it’s all about.
Pinterest is essentially a collection of online idea/inspiration boards. It’s a bookmarking tool where users “pin” items they found online and think are particularly beautiful, unique or useful. The “pins” are displayed on their various boards, broken up into different categories for all of their followers to see. Some popular board categories are DIY, things for the home and favorite places.
Pinterest is all about the visual.
(You guessed it. The majority of users, at an overwhelming 97%, are women.)
SO what if your business has nothing to do with DIY crafting, hip interior design or vegeterian-friendly recipes…why should you care? Maybe Pinterest doesn’t need your attention. BUT…
- They hit the 10 million unique monthly visitors mark faster than ANY independent site in history.
- Now, they’re at nearly 12 million.
- Daily users have increased more than 145% since the start of 2012 (TWO MONTHS, for those who need a little help with the math).
Side note: they’ve accomplished all of this with only a 12-person staff. Now that deserves a “hats off.”
———-
SO. Maybe that info got your attention. But the point of this post is not to urge you to join Pinterest. The point of the post is to get you to take a look at this potentially lucrative platform and decide if it fits in with your company and its goals.
Take a look at Mashable’s profile, below. They’ve got boards dedicated to “Tips and Tricks,” “Web Humor” and “Infographics.” Things that directly correlate to the purpose of the company that they can communicate in a visually appealing way. Things that consumers may find useful and interesting.
For companies like Mashable, who seem to have a good handle on what Pinterest is all about, they’re probably going to reap benefits from this.
But, as I said before…don’t get excited and create a profile just because Pinterest is pretty and popular. Think about this.
Do you sell tires? Don’t join Pinterest and “pin” 524 images of tires and links to your website. No one on Pinterest is interested. Do you own a flower shop? Pinterest could be perfect for you to show off unique flower arrangements and aggregate different sources of advice for gardeners and flower lovers.
Think Pinterest is for you? Click here, request an invite (yep, it’s invitation only) OR login immediately with your Facebook or Twitter.
Happy Pinning!
-Gabby, Editor at Source Media.
You know what I wanna do? Get one of those long red carpets and say it’s a limo!”……..”Get it? That way lots of people can be on it?!”
— Ryan Berkness, COO of Source Media, before his daily magic carpet ride of stress in the office.
Stock
How many of you plan on buying stock in Facebook?
Here’s how to get involved, before the masses
Here’s the “don’t buy” argument
Here’s the “buy immediately” argument
What do you think? Will your business, or you personally, be getting involved?
-Gabby, Editor at Source Media
Recruiting Woes? Problem Solved.
[Is your team lacking the talent you need? How do you find the perfect person for your open position(s) without spending hours upon hours weeding through irrelevant resumes? Most business-owners (especially small businesses) don’t have this extra time. How do you solve your recruiting woes in an easy way?]
Use social media.
If you don’t have the time or money to hire a recruiter to fill positions in your company:
-Use Facebook. Utilize your already established Facebook fan page by calling out to those fans about the job opening. You can even make it into a promotion - attracting new fans and possible employees. “Message us with your resume and the top 3 reasons you deserve the position. We’ll call 10 of you at 9 a.m. tomorrow morning.”
-Twitter blast. Use hashtags to announce to not only your followers but the Twitter universe as a whole, that you are hiring. This is the kind of valuable information that people retweet to their fellow unemployed friends.
-Linkedin. Posting a job on Linkedin is easy, though not completely free. This would allow you to see exactly who is applying for the job, just by looking at their profile. Those serious about the job hunting process will have not only their resume uploaded, but recommendations, specific skill sets, work samples & ways to see their other online profiles will be made available.
Don’t believe us?
Check out this infographic, courtesy of Mashable:
“According to this infographic by HireRabbit, 48% of all job seekers (and 63% of those with a profile) did social media job hunting on Facebook in the past year.”
-Gabby, Editor at Source Media
Every Business Needs Their Own Website
By Tracy Lee Thomas President/CEO Rev Marketing 2U, Inc.
These days, websites are usually taken for granted. In fact, most small businesses do not have a significant Internet presence. It is imperative that your business not fall into the same trap. The following are some of the more important reasons why your business should have a website. Rev Marketing 2U can help deliver an effective website that addresses each of these issues.
Image
To be taken seriously, you simply must have one. Without a website, you are invisible to the generation that venerates the smart phone. No amount of traditional advertising will overcome the fact that they cannot find you on their smart device at the exact time that they need you.
Information Availability
People want fast, easy access to info about your company. Personalized customer service has gone the way of the dinosaur. Simply put, the new generation wants your information available at the touch of a few keystrokes.
Hands Off Marketing
In short, you are always available. Your office may be closed and your staff asleep but you are still actively engaged in the business of business. Customers can visit your site and make requests for proposals or leave their number for a call back in the morning. New clients bring new success!
FAQs
Answer the same question a few times and you can see the absolute need for this feature. Customers are not stupid and are willing to do a little legwork. Provide them with easy solutions to their most asked questions and you will readily build customer loyalty and respect.
Increased Sales
Make money in your sleep. Provide a reliable, secure Ecommerce site and you may wake up to a few extra sales every morning. In any event, your customers will value the ability to quickly and reliably procure your product or service at any time of the day or night.
The Hub
This aspect of website development is undoubtedly the most important. A company’s website is the hub of any effective marketing campaign. Emails, blogs, viral campaigns and social marketing all feed into the same website. The same is true for tweets, YouTube, FaceBook and LinkedIn. All information leads to the central database and is organized and stored there.
The successful small business can only grow by developing, maintaining and data mining the information that is captured by their website database. This information is the lifeblood of sales growth. Not only does it fuel the expansion of your customer base, it provides the opportunity to up-sell products to your existing clientele.
Staffing
Your website can provide a window into the culture of your company. Motivated people will recognize this and approach you for employment. There is no better way to find talented applicants for any position in your company.
In the final analysis, only the business owner can decide what is best for his company. We, at Rev Marketing 2U, can only promise to listen to your needs and deliver an attractive, functional and cost effective solution to them.Don’t Delay ! This is a CALL TO ACTION that will change your Marketing Goals and online presence TODAY. Call 757-580-9002 and get a FREE Marketing and Reputation Analysis. www.RevMarketing2U.com
TUMBLR WORLD - What’s your advice?
We’ve been offering training classes here at Source Media for the past few months, and this month are incorporating Blogging for Beginners and Blogging for Business classes as well!
This is where you come in.
As we’re putting the finishing touches are the material, which will all be featured in a collective social media e-book (coming soon), we want YOUR input.
Nobody knows blogging better than those who do it themselves.
Tumblr world: What is your #1 piece of advice for someone starting out at a blogger?
Respond with your input in a comment. We look forward to hearing what you have to say!
-Gabby, Editor at Source Media
Short Attention Spans - YouTube problems
Youtube just keeps on growing. Just since 48 hours of video in a minute, recorded in May, there are now 60 hours of video uploaded per minute.
There are 4 billion online videos watched every day.
But very often, users will watch a video or two and leave the website entirely.
Is your business making an effort to develop a YouTube presence? If so, these stats may be discouraging. Your goal is to keep the attention of these viewers long enough for them to want to know more about your brand. Long enough to get them to your website.
How do you do it? Any ideas?
#1 - CALL TO ACTION. At least once (the end) of every video you post, there should be a strong call to action to connect with your brand further. That could mean pointing the viewer straight to your website or to “like” your page on Facebook. If you can entice them further with an incentive to connect, you’re ahead of the game.
#2 - SERIES. If you can hook viewers with a short (30-second), intro video - they’ll want to watch part 2 in the series, etc. It is important to keep each part very short because most people have short attention spans. Don’t try to jam pack your videos with tons of information people will likely get bored with.
Any other ideas?
-Nic, Project Manager at Source Media
I’m really sorry…it’s really hard to be an adult.”
— Ryan Berkness, COO of Source Media, apologizing for something.
